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Where and how often should you use keywords?.Should you write for engines or people?.SEO for product descriptions brings up a host of difficult questions: Worse, according to Statista, the average CTR for paid search in ecommerce is a mere 2.69% (that’s the equivalent of being eternally ranked immediately below position five). Retailer and general merchandise CTRs from February 2018 via Advanced Web Ranking After all, no one can buy your products if they can’t find them.Īnd, if you’re not number one … you might as well not exist. Unfortunately, even if your product descriptions are optimized to sell, that fact alone may not be enough to impact the bottom line. Your page speeds are top notch, your images are professionally shot, and a recent iteration of testing has taken your conversion rate optimization to a new level. You’re confident about your storefront’s onsite performance.

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If you’re curious about getting similar results … schedule a Shopify Plus demo today. In this article, we’ll examine five steps to optimize your SEO for product descriptions. In under a year after moving to Shopify Plus, TULA’s site sessions jumped 95%, organic search traffic 101%, and total transactions 297%.Nine months after migrating from Magento, iHeartRaves experienced a 130% YoY increase in organic traffic and a 227% increase in revenue.One month after migrating from Demandware, BackJoy saw a 102% increase in sales from organic traffic and a 71% increase in revenue.For high-volume online retailers, SEO can play a major role in growing not only organic traffic but conversions and overall sales:

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